This case study describes a corporate public relations campaign we mounted for Rock Solid Systems, a Galway-based business data backup company, which successfully raised its market profile.

Solution

We secured extensive media coverage for the firm’s data protection act compliance and encrypted business data backup services in key media, including:

• Sunday Business Post
• Business Plus
• Irish Broker
• Irish Medical Times

The key challenge in writing the Corporate Brochure was to communicate the features and benefits of a complex product through a simple, clear, effective message that a non-technical audience could understand, and which would prompt them to buy.

We also created the company’s website content.

Outcome

Using a mix of old and new media, we positioned Rock Solid Systems as a market leader for encrypted online data backup, data protection and Data Protection Act compliance services.